广告互动游戏设计 Advergame Design
健康推广 Health Messaging · 品牌互动 Brand Engagement
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在食品安全日益受重视的时代，永和豆浆希望通过更亲近年轻人的方式，传递“选好豆、喝好豆”的健康理念。
我们设计了一款轻松有趣的互动小游戏，以“挑豆”为创意核心，让玩家在游戏中认识到优质原料对于健康的重要性。
整体视觉风格明快活泼，提升品牌好感度的同时，也强化了“健康生活从优质豆浆开始”的品牌印象。
使用工具： Illustrator、Photoshop、Flash
In response to increasing concerns over food safety, Yonghe Soy Milk aimed to promote its dedication to healthy, high-quality beverages in a fun and approachable way.
We created an interactive mini-game themed around “bean picking,” where players learn the importance of choosing premium ingredients while enjoying an engaging experience.
The cheerful visual style and playful mechanics not only enhanced brand recognition but also helped connect with younger audiences—conveying the message: “A healthy life begins with good soy milk.”
Tools: Illustrator, Photoshop, Flash
