网页设计 Web Design
品牌年轻化 Brand Revamp · 线条插画视觉 Youthful Visual Identity
本次网站改版的目标，是为传统香品注入全新生命与现代感。我们希望透过设计，打破大众对“香”仅为长辈使用的既定印象，让它焕发出更年轻、时尚的气质。
视觉风格以轻盈线条插画与淡雅配色为主轴，凸显产品质感的同时，也提升整体浏览体验。
网页不只是商品展示的平台，更是品牌故事的延伸载体，引导年轻世代重新认识“香”的文化与美学价值。
使用工具： Illustrator、Photoshop
The new website design for Chen Zhenfang Incense aims to modernize a culturally rich product and reintroduce it to a younger audience.
Using line-art illustrations and a soft, airy color palette, the site highlights the elegance of the incense while giving the brand a fresh and vibrant tone.
Beyond showcasing products, the website serves as a storytelling space—bridging tradition and modernity, and inspiring a new generation to discover the beauty of incense culture.
Tools: Illustrator, Photoshop
