网站设计 Web Design
保险服务 Insurance Service · 幸福感传达 Optimistic Visual Experience
为了让客户享受更轻松的投保体验，国泰人寿在官网改版中以“简化流程，传达温度”为设计核心。
整体视觉风格以清新明亮的配色与温馨的人物插图为主轴，强调人与人之间的信任与关爱。页面布局清晰有序，结合微笑面孔、团结场景等正向图像，强化用户在浏览过程中的安心感与信任度。
本案不仅提升了使用者对保险服务的好感度，也成功传达出国泰人寿“保障幸福生活”的品牌理念。
使用工具： Illustrator、Photoshop
Cathay Life’s website redesign focused on simplifying the insurance process while delivering warmth and reassurance to its users.
The design features clean layouts, friendly color palettes, and warm illustrations—highlighting human connection, trust, and optimism.With smiling faces and unified family scenes throughout the site, the visuals convey a sense of safety, ease, and confidence post-insurance.
This project not only enhances usability, but also communicates Cathay Life’s core mission: to protect and enrich the lives of every customer.
Tools: Illustrator, Photoshop
